Waylay exhibits at IFA 2019, showcases new solutions for smart appliance vendors

Waylay will be present at IFA 2019 to showcase a complete set of tools that help smart appliance vendors achieve faster innovation cycles, faster time to market and operational scalability to a very large set of appliances.

Smart Appliances are internet-connected versions of fridges, washing machines, microwaves, vacuum robots and any other small or large appliance for residential or commercial use. They make up a sub-segment of the Smart Home market.

Connectivity in appliances continues to stand out as the main trend at IFA as the Smart Appliances market segment is expected to grow at a CAGR of 22.4%, resulting in a market volume of US$48,588m by 2023 according to this market study. The leading appliance types in terms of expected market share by 2020 are air conditioners (37%), refrigerators (28%) and washing machines (27%), while smaller shares are taken by dishwashers (4%), clothes dryers (2%), and large cooking appliances (2%).

With the pressure of delivering more value to customers (be that more features or increased ease of use), leading smart appliance vendors are looking at ways in which they can better leverage the opportunities brought by connectivity and data collection. Most of the use cases that vendors are busy with today revolve around collecting the data from the appliances, displaying it on internal IoT dashboards and external consumer mobile apps. Some vendors are also analysing long-term appliance usage data to identify areas for product improvement.


How can appliance vendors start using using IoT data to improve customer satisfaction?

There is little to no operational use right now of IoT data in the context of customer service or field support, even though this is where it’s easiest to see immediate business value. The reason why this is happening is primarily because there is a significant gap between the IoT systems managing the connected appliances and the enterprise’s back-end IT systems. For example, legacy customer support and NOC systems cannot handle raw IoT data themselves, as they were not meant for these types of tasks in the first place. If appliance vendors want to operationalize IoT, they would need to be able to make use of IoT data outside of the IoT systems and inside their existing line of business applications.

In the case of the customer support software and NOC for example, only actionable information should be delivered to these systems, and this is possible only with an intelligent automation platform that processes the vast raw data, extracts meaningful information and delivers it on the right channels to the right stakeholders.

Are you at IFA 2019?

Visit the Waylay booth at IFA NEXT in Hall 26 to watch us demo exactly these capabilities as part of our powerful data orchestration platform. Appliance vendors are using Waylay to improve the ROI from their IoT investments by putting IoT data from their connected appliances to operational use. By making IoT operational, teams start to see immediate benefits in improved customer service, optimized field support, better resource allocation and lower operational costs.

You can already book your meeting with Waylay at IFA by filling-in this form.


Waylay is an IoT orchestration platform that enables companies to automate workflows by connecting physical products, IT systems and cloud applications.

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